Date
2nd October 2023
Discover how to successfully adapt your marketing strategy to navigate changing markets with our Industry Spotlight: B2B Technology Marketing Through Uncertain Times.
There’s no denying the last couple of years have been challenging and uncertain. With rising prices, an energy crisis, and an impending recession, it can be hard to see through the doom and gloom.
When times are tough, ROI-driven marketing activities should be at the center of your strategy. And even if your marketing budget is being frozen or reduced, there are still strategies you can use to continue to hit targets.
The best marketers will win by staying top of mind with prospects, building trust over time, and taking market share from rivals. The question, however, is how best to do this when belts are being tightened and people may be starting to panic?
We spoke with several industry voices and B2B tech marketing experts to get their insights, which helped shape the advice in this eBook.
Insights From B2B Industry Voices:
Max Gordon - International Campaign Manager, Tanium
Sara Foxley - Account Director, strategicabm
Jonathan R Bland - Co-founder, Omni Lab Consulting
Download your copy of our ungated Industry Spotlight: B2B Tech Marketing Through Uncertain Times.
Download Guide
Use this in-depth eBook to discover:
- How and why tech marketers should prioritize agility and flexibility.
- The critical concerns of B2B marketers in the current economy.
- Insights from B2B experts on how to ignore distractions, remain focused and increase your chances of success.
