Date
9th January 2025
Why Do You Need to Generate Technology Leads?
In 2025, technology companies have more competition than ever. To find new customers, and stay ahead of the game, your lead generation strategy is crucial.
In fact, quality lead generation continued to be the top priority for 65% of B2B marketers in 2024, according to ViB Tech: a trend that is set to continue into 2025 and beyond, and for good reason.
If you've got innovative technology solutions ready to revolutionize your target clients' businesses, and capacity to attract more customers, B2B technology lead generation will drive your company forward.
And there are several exciting, cost-effective B2B lead generation methods that allow you to track your ROI with a complete digital trail.
These are, in our experience, the five best B2B lead generation strategies for the technology sector in 2025.
How to Generate Technology Leads
Every business is different, and the B2B lead generation strategy that works for you will depend on your product, audience, and industry.
There are more complex factors to take into account too, including:
- The technology buying committees you need to reach.
- Using account-based marketing (ABM) to generate your technology leads.
- Your campaign's budget and timeframe.
- What regions, countries or territories you want or need to target.
So it's important to find the best B2B technology lead gen company for you: one that specializes in your sector, can localize your lead generation to the geographical areas you're targeting, and most importantly, who you can trust.
The technology lead generation industry can be a complex space to navigate. New suppliers are coming into the market all the time, often shouting about their innovative approach to generating your leads. Plus, with the rise of AI this is likely to continue within the industry. You need to research any potential lead generation suppliers you plan on working with, so you know their methods are trustworthy and transparent." Freya Ward Global Growth Director, Headley Media
Some tech marketers work with suppliers who buy unauthenticated leads from 3rd parties. For example, they may outsource your campaigns to unknown networks or 3rd party suppliers.
You might then find that the technology leads you receive from these suppliers turn out to be low-quality or unvalidated. Therefore, you should work with a specialist supplier with a transparent process, so you know exactly where your leads are coming from and that they're of good quality.
For example, Headley Media's award-winning, collaborative lead generation process is 100% digital and completely transparent.
AI Technology Lead Generation Strategies
AI is the major trend of 2025, with B2B marketers and technology decision makers alike discovering the power of artificial intelligence, and applying it to their business.
As a lead generation company, we’ve paid close attention to the AI hype in our industry and assessed those suppliers who are promising great things with AI. The most important thing to remember is that data is the heart of lead generation: no amount of AI is going to turn out-of-date, incorrect or irrelevant leads into good leads.
For B2B marketers wanting to reach AI decision-makers, and generate technology leads within the AI sector, AI Corporate delivers content syndication across 60 countries, specifically targeting AI technology decision-makers.
Technology Lead Generation Strategy #1: Content Syndication
One of the most effective lead generation strategies for technology companies is B2B content syndication.
That's because content syndication allows technology companies to share content containing industry insights, data and top-level expertise with decision-makers who are actively searching for it.
If you've tried content syndication before, you might already realize that it works best for technology lead generation when it's specifically targeted at the specialist audience you want to reach.
The key is to find high-quality, trusted content libraries that go out to niche technology audiences. You want to work with suppliers with internal audiences of professional readers in your chosen sector, (And if you're reading this, good news, that's exactly what we offer!)
There are lots of shadier, untrustworthy lead generation suppliers offering content syndication. When you need to reach niche and specialist audiences, you should consider a reputable lead generation specialist.
Reaching Niche & Highly Targeted Audiences With Content Syndication
Content syndication is the publication of your marketing resources -- whitepapers, research reports, eBooks, webinar recordings-- via websites you don't own, such as content syndication platforms.
If your objective is to connect with hard-to-reach technology audiences, content syndication is one of the more granular technology lead generation strategies you can adopt.
However, one of the most important success factors to your content syndication lead generation campaigns is to choose a transparent supplier with reputable content syndication platforms.
For example, at Headley Media, we specialize in B2B lead generation for technology companies using content syndication. We own over 300 content library websites in 60 countries, under seven dedicated technology brands, in the IT, AI, Cybersecurity, HR, Marketing, Finance, and Electronics sections.
Our content syndication for lead generation works by publishing our technology clients' content on the most relevant content library websites from our portfolio, to be read by scores of senior professionals in the technology sector.
In return, the technology decision-makers and influencers reading your content will give their business card details.
Our approach is completely transparent, meaning that each reader must actively consent to hear from your business directly.
Plus, our lead generation process is fully digital, allowing us to track all of our clients' leads through their customer journey.
Technology Lead Generation Strategy #2: Intent Data & Sales Intelligence
A highly-targeted lead can be worth dozens of untargeted ones.
In technology lead generation strategies, data is worth its kilobytes in gold: you can use 1st party and 3rd party data to pinpoint who your leads are, what they need, and when they need it.
Through intent data targeting, you can engage with your target audience when they are actively researching topics that relate to your product or solution.
For example, at Headley Media, we track the content our readers engage with across our content websites, to understand what topics and products they're researching. The 1st party intent data we generate is then cross-referenced with 3rd party industry data, to deliver the right leads at the right time to our customers.
Using intent data will help you understand if your lead is in an active buying cycle for a technology product or solution like yours.
You can also target technology leads through audience intelligence strategies, such as super-granular profiling questions: going further than the company name and job title. At Headley Media, we advise clients on the questions to ask to get the most relevant information from their leads.
Technology Lead Generation Strategy #3: Offering a Free Tool or Resource
Another successful lead generation strategy for technology companies is to offer a free tool or resource.
Technology isn't intangible, and technology leads often benefit from experiencing a brand's products first-hand.
If you can offer part of your software as a standalone, helpful service, accessible for free through your website (in exchange for contact details), it makes highly effective lead generation for technology.
You can try:
- Featuring the tool prominently on your website
- Keeping track of leads who come back to it
- Letting prospects get a feel for what you can offer
- Promoting the full product: "Ready to try the whole suite?"
You can also use it for retargeting, offering a discount on the entire product: the conversion rate on this type of offer is comparatively huge.
Technology Lead Generation Strategy #4: Content Marketing & Social Media
According to Semrush, attracting quality leads is the top content marketing challenge for 55% of B2B marketers.
Technology companies have a lot of potential in content marketing for lead generation, because their marketing teams are generally good at pushing out valuable, relevant information and published data.
Prospects in the technology industry are always looking for case studies, research reports, eBooks, and whitepapers.
One of the best-known and most effective B2B lead generation strategies is to publish these gated – with a form that prospects must fill out to download the content, requiring their name, business name, job title, and contact information.
Publishing these on your website and promoting them through social media works well.
Once your content is on social media, you can boost it with advertising. Within B2B technology, LinkedIn is still the go-to social media platform, offering simple, budget-friendly cost-per-click advertising.
However, the world of content marketing has moved on from gating every piece of content.
In the sphere of demand generation vs lead generation, gated content is often seen as a form of outbound lead generation, whereas ungating some of your content has its benefits for longer-term inbound lead generation.
A trustworthy, respected brand can afford to give away some helpful stuff, such as blogs and educational resources, for free – it can help you build trust and interest with your customers and gain a more significant following contributing to your wider demand generation strategy.
Technology Lead Generation Strategy #5: SEO and Keyword Research
Your own website is your optimum tool for B2B lead generation, and to ensure prospects land there, you need to make sure it's visible to the likes of Google with search engine optimization (SEO).
There's no substitute for ensuring your SEO is up to scratch, and it's surprising how many great technology businesses fall down here. The ROI of SEO lead generation strategies is enviably high.
Finding relevant keywords, and ensuring they're featured naturally in the text of your website and in all content you publish, is a bit of an art – but there are great tools you can use.
You can also use AI: Semrush says that 68% of businesses report a higher ROI on their SEO efforts thanks to AI, and we think SEO is a great area for experimenting with its time-saving, efficiency-driving capabilities.
How To Follow Up Your Technology Lead Generation Strategies
Once you’ve generated your technology leads, it’s so important not to let the trail go cold.
Make sure you’ve got a plan in place to nurture each lead, so that they stay engaged with your brand and keep you top of mind when they’re ready to buy.
From your initial follow-up email, to further targeting via social media and content syndication, lead nurture works best when it’s personalized to the individual lead. For this reason, use lead scoring to assess how nurtured each lead is, and where they are in the marketing funnel.
Don’t forget, a good lead generation supplier can probably start to nurture your leads before they’re delivered – so when your list of technology leads is delivered to you, they’re already qualified and aware of your brand.
For more B2B lead generation tips, you can sign up for our newsletter – or download our annual ungated eBook for a complete B2B lead generation guide.
