Targeted B2B Lead Generation
Enhancing your campaign with additional Audience Intelligence is a great way to understand more about your target audience and how your technology solutions can benefit them.
We can enhance your Single Touch, Double Touch, Nurture Track, or SoftBANT lead generation campaigns to help you learn more about your prospects. For example, this might include additional questions on your content download form to allow you to profile your leads further or to ensure they meet specific criteria by adding a qualifying question.
Strengthening your lead generation with our 1st party audience insights helps you nurture your leads more effectively. For example, you may choose to enhance your campaign with install base targeting, allowing you to focus on prospects already using specific brands.
Your Account Manager will work closely with you to understand your lead generation objectives and the audiences you need to reach, helping you create a bespoke strategy to engage with your audience and achieve your campaign goals.
Benefits of Audience Intelligence
- 1st Party Intelligence
- Personalized Follow-Up
- Stay One Step Ahead
- Quality B2B Leads
- Cost-Per-Lead (CPL)
Getting Started With Audience Intelligence
Getting started is easy. Whether you're running a Single Touch, Double Touch, Nurture Track, or SoftBANT campaign, we can enhance your lead generation with considered Audience Intelligence strategies.
Depending on your objectives, we'll help you create a bespoke lead generation campaign that teaches you more about your leads and focuses on the most relevant prospects for your technology solutions.
If you chose to add questions to your content download form – we'll help guide you on the best approach to optimize your responses.
Our lead generation process is transparent, and 100% digital, resulting in high-quality, fully traceable B2B technology leads.
Headley Media has been a great partner to work with. The team have helped our clients reach senior IT and Finance decision makers globally throughout multiple campaigns, and it’s always an enjoyable experience to work with such a dedicated and knowledgeable team. Headley provides a guaranteed minimum number of leads per campaign, as well as detailed information on how they are generated (using their IT Corporate and FinTech Corporate brands), which provides us with the level of detail and transparency we require.
Savannah Mudd
Account Director The Marketing Practice, US
I’ve worked with Headley Media for over two years, I’ve always found the team to be very helpful, lead volumes are positive and the CPLs are always competitive. In terms of operations, the whole process is very efficient from start to finish, the team have an excellent understanding of lead management platforms such as Convertr and Integrate. It’s very rare to see leads uploaded not matching the targeting criteria, or outside of the campaign timeframe.
Tom Murray
Associate Media Director Transmission, London
Lead Generation Questions We’re Often Asked
What are B2B Profiling Questions?
B2B Profiling Questions are questions you ask in B2B marketing campaigns to understand each new prospect better. There are no right or wrong answers to profiling questions; they are simply asked to provide more information about each lead before adding them to your nurture cycle. Using profiling questions gives you an extra layer of information about each lead, creating a much stronger follow-up opportunity.
What are B2B Qualifying Questions?
B2B Qualifying Questions allow you to generate leads that meet a specific criterion that you have set. Qualifying questions are beneficial if you only want to generate prospects that meet specific criteria. For example, if you only want the decision-maker or budget holder for a product or service like your organization's technology solution.
How do I pre-qualify my leads?
You can pre-qualify your leads by asking qualifying questions. We use qualifying questions on our gated forms to enhance our B2B lead generation campaigns. For example, using qualifying questions when downloading a piece of content, a reader would need to fill in their business card details and respond to a qualifying question within the gated form. Then, when filling out the form, if they respond with the 'right' answer on the qualifying question, such as saying yes to "are you the decision-maker?", they will become a lead. However, if they do not answer the question with the 'right' answer, they will still be able to download and access the content, but they won't be delivered as a lead.
Why is qualifying a lead important?
Qualifying a lead is essential to help B2B marketers understand more about a prospect before adding them to a nurturing campaign. In addition, generating more targeted leads through qualifying questions can create a more personalized experience for each prospect and help create more powerful B2B marketing campaigns.
What is install based targeting?
Install based targeting is used to identify potential prospects based on whether they are using specific software and therefore have a particular product 'installed'. We can enhance your lead generation campaigns with install based targeting to help you identify prospects that are already using a technology solution compatible with yours or target prospects using a solution from one of your direct competitors. Depending on your lead generation objectives, our Audience Intelligence enhancements can include install based targeting to give you additional insights on your leads, helping you nurture them more effectively.
