Everything we do is driven by the changing needs of modern marketing professionals and our deep understanding of the B2B technology market.
Our dedicated team is responsible for your campaign's success, sharing their expertise to get the best results from your lead generation activities.
Since the late 1980s, we've been at the forefront of the international technology media landscape.
And as the industry evolved, so did we.
We launched our flagship lead generation brand, IT Corporate, in 2010 and since then we've launched six more dedicated brands; Cybersecurity Corporate, AI Corporate, HRTech Corporate, FinTech Corporate, MarTech Corporate, and Electronic Pro.
Our portfolio now spans over 300 tech websites in 60 countries and 32 languages worldwide.
By focusing on providing tech clients with premium-quality, proven solutions combined with exceptional service, we remain one of the industry's most reliable and highly respected companies.
We're continually listening to our clients and their technology marketing needs.
Gerry Rhoades-Brown
Managing Director
Our Approach
Many B2B marketers feel frustrated with lead generation and are left paying for poor-quality leads from questionable sources. And with companies and consumers now empowered by data-protection laws worldwide, these concerns are only growing.
That’s why Trust, Transparency and Integrity remain our guiding principles.
100% Digital
We run all our content syndication campaigns 100% digitally, ensuring your leads are up to date and fully traceable to the source.
Reader First
Our content syndication platforms are free from adverts, eliminating noise and providing our audiences with a distraction-free reader journey, direct to your content.
Custom Opt-In
The download form to access your content includes a custom opt-in statement and an unchecked tick box, meaning your leads have agreed to be followed up.
Professional Audiences
Our ever-growing audiences of Senior Tech Professionals and business decision-makers rely on our websites when searching for high-quality and reliable information they can trust.
Business Emails
Readers must provide us with their business email addresses to access your content. In turn, this provides you with relevant professional prospects ready for nurturing.
Data Validation
Before being delivered to you as leads, readers who download your content are subject to our dual AI and manual data validation process for quality control and reverification of their contact details.
Thinking About a Career With Headley Media?
B2B Lead Generation Questions We’re Often Asked
How do you generate technology leads?
At Headley we use content syndication to generate B2B technology leads. We host our client's content across our dedicated content libraries, to be downloaded as useful resources by technology professionals. Our audience of technology professionals gives their business card information on your content download form in return for the piece of content, at which point they are eligible to become technology leads for our clients. We authenticate each lead's details through several sources, from regional business registers to LinkedIn, and deliver them back to our clients as leads. As well as generating technology leads, we can also nurture them for our clients.
We generate high-quality B2B leads with a traceable digital footprint. Our approach is 100% digital and our transparent lead generation process lays the foundation for all our Lead generative services. Our Single Touch, Double Touch, Nurture Track, or SoftBANT lead gen services can be combined with a number of campaign enhancements to create bespoke campaigns and highly targeted leads, based on our clients' lead generation objectives. Our campaign enhancements include ABM, Intent Targeting, Programmatic Display, and other Audience Intelligence strategies.
What makes Headley Media different to other lead generation suppliers?
We stand out from the crowded B2B lead generation industry by delivering high-quality and fully traceable prospects 100% digitally. We generate 1st party leads using our portfolio of over 300 content library websites, and we never outsource our campaigns to 3rd parties. Our transparent approach to lead generation means we can provide complete visibility into how we generate B2B leads for our clients, including when each prospect consented to share their data.
Can I run lead generation campaigns in local languages?
Yes, you can! Our team is experienced in local language lead generation and your campaigns can reach audiences on a single country, multi-country, regional or global level. Your dedicated Account Manager will recommend the most effective websites from our portfolio of brands, taking language into consideration. Whether your content is in English or local language, we will advise how tobest resonate with your target audience.
Can I run multi-country lead generation campaigns?
We deliver multi-country lead generation campaigns to our clients via our seven brands spanning over 300 websites, 60 countries, and 32 languages. Your dedicated Account Manager will work closely with you, helping you reach audiences on a single country, multi-country, regional or global level. Depending on your objectives and the audiences you are targeting, our expert team will advise you on the most effective websites to host your content and in which languages.
How do you ensure your data is compliant? For example with GDPR and other regulations?
We take our data compliance and quality control responsibilities very seriously. We're experts in lead generation on both a local and global level, and we'll advise you on data compliance in the country or countries you want to target as required. Every lead generation campaign we run includes an opt-in statement and unchecked tick box, which all readers must complete to qualify as a lead. In addition, before your leads are supplied to you, they are subject to our dual AI and manual validation process. Before delivery, we upload leads into our custom-built AI validation tool, Headley Validate. You can find our complete quality control process within our lead generation process.
What is the difference between lead generation and demand generation?
The main difference between lead generation and demand generation is which part of the customer journey they focus on. Demand gen is all about brand building: it's a longer-term tactic, focusing on organic inbound marketing; letting customers come to you. Lead generation is more transactional, a short- to medium-term strategy focusing on outbound lead capture. Lead generation focuses on generating leads and nurturing them through the funnel. An example of effective demand generation would be someone reading your blog, then following you on LinkedIn. If that person then signed up for your webinar, giving you their details, that would count as lead generation.
Why is technology lead generation important?
Technology lead generation can be the difference between stagnation and major growth for any company. In the technology sector, there are thousands of businesses competing for customers, but also thousands of potential decision-makers to reach. At its best, technology lead generation allows you to position your business as a thought leader and helps you reach new audiences that you might not have even considered. It allows you to utilize your unique marketing content in a cost-effective and measurable way. Technology lead generation boosts your brand awareness amongst new audiences and nurtures new leads, ready to hand over to your sales team when ready.
