Nurture Track Lead Generation

Lead nurturing in B2B is the process of influencing prospects through your marketing funnel by encouraging interactions and establishing a relationship between your brand and your audience. Regular and relevant communications keep your contacts aware and engaged while helping them through their decision-making process towards conversion.

Nurturing leads through the marketing funnel is a great way to educate your potential new customers during critical times in their buying cycle. In addition, by nurturing your leads, you will keep your brand front of mind, meaning you are more likely to get a head start on moving your marketing-qualified leads (MQLs) along the pipeline - generating more engaged leads earlier on.

Lead nurturing works by warming up your marketing qualified leads by sending them educational and relevant content throughout their buyer's journey. When your leads are considering purchasing a product or service like yours, regularly keeping in contact with valuable and relevant content means your leads are more likely to think about your brand – helping them move from MQL to sales accepted leads (SALs). The lead generation nurturing process is an effective way to get the most out of your B2B marketing efforts, and companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost (Marketo).

Our B2B lead generation services are delivered entirely in-house, ensuring the leads we generate are engaged leads. We run all of our campaigns 100% digitally and only generate fully traceable 1st party data. Our campaigns are run using content syndication lead generation via our portfolio of 300 content library websites. Before being delivered to you as leads, readers must actively consent to hear from your company directly via a consent statement and a check box. By providing lead generation services which are entirely transparent, we are uniquely positioned to deliver high-quality and engaged leads to our B2B technology clients on a global scale. 

Content syndication for lead generation is simple. We'll promote your whitepaper, eBook, research report, or case study across our portfolio of technology content libraries. Our audience of technology professionals will then give their contact details in a content download form, in exchange for your content. We will then authenticate their details before delivering a list of leads to you. We'll also agree on a fixed cost-per-lead with you, so it's easy to budget.

In a Nurture Track lead generation campaign, each lead downloads at least two pieces of your content. Nurture Track content syndication ensures each lead has populated at least two content download forms and has explicitly consented to hear from your company directly.

Lead nurturing is all about moving prospects through your marketing funnel. Lead nurturing is an essential B2B marketing strategy focused on educating your prospects on your technology products and services, so they're more warmed up and ready to hear from your sales team. How to nurture B2B leads depends on timing, and how valuable the lead is. Lead nurturing strategies typically include email marketing, content marketing, and Account-Based Marketing.

With a Headley Media Nurture Track campaign, for example, we will nurture prospects for you before they are delivered to your CRM. Nurture Track lead generation supports your goal of warming up your relevant prospects so they are more receptive to your marketing campaigns and more likely to convert when they are sales-ready.