Date
14th November 2024
The buying process for B2B technology has undergone a dramatic transformation in the last few years, but even more so recently with the rise of artificial intelligence (AI).
Incorporating AI to increase efficiency and decrease costs is at the forefront of B2B decision-makers’ minds, with AI-enhancing opportunities available across every department.
This guide explores what’s important for B2B marketers: understanding who the right AI decision-makers are for your solutions, and the practical ways you can reach them, with thoughts and predictions for the future of AI and technology buying shared throughout.
There is growing pressure amongst senior technology leaders to invest in AI across their businesses. Whether it’s a completely new and revolutionary AI tool, or a well-ingrained technology that’s been enhanced by AI for the benefit of the end-user, it’s clear that all eyes are on AI implementation.
As AI is still very much in its infancy in many industries, it often isn’t fully understood. As a result, B2B buyers are searching for the right solutions for their businesses, and the right information to aid their decision-making process.
As a B2B marketer looking to reach AI decision-makers, your task extends beyond reaching traditional IT job titles. You now need to engage a broader buying committee, with each member bringing different priorities, interests, and agendas to the table.
Download your cungated copy of "Navigating the New Tech Landscape: Who Are the AI Decision-Makers In B2B Technology?" below.
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